Our sponsorships

From Deep RiverRock's support of rugby and athletics to our Coca‑Cola activations at music events and festivals, we aim to bring fun and refreshment to consumers across the country.

Deep RiverRock launches its sponsorship of Leinster for 2016/2017

As one of Ireland's leading water brands, Deep RiverRock is a high quality, pure Irish water bottled from the glacial valley at Tullynacross, County Antrim.

With a focus on supporting active healthy lifestyles across the island of Ireland, Deep RiverRock dedicates its sponsorship investments to two key areas: rugby and athletics, and we proudly bring the ‘Think Straight, HYDRATE’ message to a number of sports platforms. 


As official hydration partner to the four rugby provinces- Munster Leinster, Connacht and Ulster - we continually aim to put dedicated rugby fans at the heart of the action. With a calendar of activity to last each season, we reward some of the provinces most dedicated fans with ‘money-can’t-buy’ experiences, exclusive prizes to be won online and in-stores, and fan-zones at games and other key events.

Within athletics, we support a number of key running events throughout the year including the Belfast City Marathon, Belfast City Half-Marathon, the Irish Independent Fit Series, and also Queen’s University 5k.

Our Events Team Staff

Music and Festivals

Supporting some of The Coca‑Cola Company's brand campaigns for Coca‑Cola, Diet Coke, Coca‑Cola Zero, Sprite and Fanta, our dedicated inhouse Events Team brings these national campaigns to life with fun and unique consumer experiences at some of the key annual music events and festivals, such as Electric Picnic, Longitude and Body & Soul. 

Other events that you will see us at throughout the year include the National Ploughing Championships, Bloom, the Tullamore Show and Balmoral Show to name but a few. 

We also offer promotional support and sampling experiences to our key customers in supermarkets, convenience, licensing, cinema and other 'away-from-home' channels.